Submitted by Diane Farsetta on
PR Week has good news for marketers and PR professionals seeking to reach Black audiences: there are "about 1,100 [radio] stations in the U.S. programmed toward African Americans. ... And even in the age of new media, these hip-hop, urban contemporary, R&B, jazz, and gospel stations are often the first source of news for this audience." Medialink Worldwide's Michele Wallace said there's no need to produce different audio news releases (ANRs) or public service announcements for each city, but to include "market-specific information in your support materials." PR Week counsels against relying on ANRs, since "most African-American radio stations prefer their own hosts to handle interviews."
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