Submitted by Diane Farsetta on
The environmental group Friends of the Earth will hold "a mock awards ceremony aimed at exposing the green spin and corporate social responsibility failings of UK companies." CSR is big business; a recent APCO Worldwide survey of more than 400 people in 10 countries found that "corporate social responsibility initiatives are influential on consumer purchase habits." CSR efforts caused more than 70% of respondents to buy a company's products or services, while negative reports led 60% to boycott companies. APCO suggests companies "shape the opinion environment through their own communications, as opposed to fearing the impact of information from external [independent] organizations."
Printer-friendly version