Submitted by Laura Miller on
"US efforts to re-establish Iraq's media hit a milestone last week as defense contractor Scientific Applications International (SAI) rolled out the country's first post-Saddam newspaper and original TV news program," PR Week reports. "The 30-minute nightly news show, staffed by Iraqi journalists formerly in exile, reportedly addresses concerns about electricity, water, and lawlessness in the region. The twice-weekly newspaper, al Sabah ("the Dawn"), began printing on Thursday with an initial run
of 50,000 copies. The short-term goal is to quell unrest among Iraqis by establishing America's presence and control over basic issues.
The San Diego-based information-technology firm holds a Pentagon-issued contract to set up a media operation in post-war Iraq in coordination with Psychological Operations and the White House communications staff. SAI referred all questions about the contract
to the Pentagon, which would not comment beyond confirming the price of the contract, which is $45 million."
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