You are completely right. This is much more disgusting than a German TV-advertising where a beer brewery collects money for saving the rain forest. Don't stop thinking before helping. Most of the times there is a better way to help.
Ignorance of scientific fact in evidence by some comments. High fat, processed diets have clearly been linked to breast cancers (and others). YUM Foods should be called on this, but even more suspect are SGK's willingness to accept money from a company that contributes to the problem. If these types of actions are permitted to stand, where we go next? Cardiac catheterization labs sponsored by Altria/RJR, Alzheimers wards supported by Ultimate Fighting Club, and liver transplant research programs made possible by a generous grant from the American Distillers Association?
I never said raising money for cancer research was "idiotic." What I did is point out the irony of selling junk food -- which is already a well-established contributor to a host of diseases, including obesity and heart disease -- to raise money to fight yet another disease: cancer. I also pointed out how, if people really care about funding cancer research, they could do substantially more good by simply giving their money directly to cancer research, instead of purchasing a product and only having a tiny part of their purchase go to help the cause.
Anne Landman
I read your article and I think the author has read to much into the KFC for cure. Susan G. Komen foundation is not selling KFC, what I got out of the commercial is that KFC is donating money to SGK for finding the cure for cancer. When you buy a pink bucket so much of the proceeds go to SGK, just like when you donate money to walk a mile for SGK. Also when you see the commercial KFC has their grilled chicken in the bucket, so that to me says they are promoting healthy eating. I don't think it's idiotic to raise money for cancer research no matter who does it. How can the author say what causes cancer, I know people who don't eat meat only vegetables and live a healthy lifestyle and still die of cancer, also I see people with unhealthy lifestyles die of cancer. If we knew what causes cancer then we surely would have a cure. Sometimes you have to think outside the box.
Let's not forget Avon and the cosmetics companies. Even supposedly "green" companies like Aveda, that finance "research" denouncing products containing e.g. parabens, HAVE THEM in their products"""
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