The U.S. military is in the process of hiring a public relations firm to help it carry out "information operations" in Iraq, "to counter insurgent misinformation tactics." An Army public affairs officer said the goal of the work is to communicate "with people in Iraq in as many ways [as] possible what we're trying to do to help them, and what we're trying to do to prevent people from using these ruthless roadside bombs that blow up people in streets, in schools, and mosques." The one-year contract may be extended for up to three years and cost up to $300 million. "Public affairs executives speaking on background said the contract has elicited a lot of attention from Washington agencies because of its potential size," reports PR Week, "but that firms with previous experience working in dangerous, high-security environments in Iraq -- such as Lincoln Group, The Rendon Group and MPRI -- would have an inside track on winning the bid."