Submitted by Diane Farsetta on
"A humbler Microsoft" is "reinventing itself," writes Advertising Age. "It is enlisting young executives ... in a marketing-leadership program to help it overcome hurdles such as competition from free software; the challenge of competing against itself with new products; and getting consumers to trust the company once blames for security breaches." Microsoft's chief marketing officer, Mitch Mathews, was elevated so that he reports directly to CEO Steve Ballmer. Microsoft also created a new organization, Marketing@Microsoft, with a training program offering "peer and career mentors" that draws 70 to 80 recent graduates a year. Each year, "the top students get treated to a lunch with Mr. Ballmer." Lastly, Microsoft has begun conducting "consumer research before programmers hit the keyboards."
Comments
sdeering replied on Permalink
Ballmer is CEO
"Microsoft's chief marketing officer, Steve Ballmer, was elevated so that he reports directly to the CEO"
Steve Ballmer is the CEO
Diane Farsetta replied on Permalink
Thanks
I had transposed the two names; thanks for catching it.
- Diane
Anonymous replied on Permalink
Mitch Matthews is a woman.
Mitch Matthews is a woman. The way your post reads, it looks like you're stating it's a man.