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McDeaths

An extract from Bob Burton's Inside Spin: The Dark Underbelly of the PR Industry.

Cover of Inside Spin: The dark underbelly of the PR industryBrian Page, a 42-year-old railway worker, had been busy before Easter 1992 buying furniture for a house he had just moved into at Mt Pritchard, a south-western Sydney suburb. On their way home, his daughter Melissa wanted to stop at McDonald's in Fairfield for lunch. Shortly after returning home, Brian Page began vomiting and had diarrhoea. As Page's symptoms were initially indistinguishable from a bout of the flu, his doctor gave him a medical certificate and sent him home. Page took to bed for the next three days but on the fourth day went back to work, even though he wasn't feeling well. His boss noticed that Page was unable to write properly and seemed disoriented and confused by his work. He was so concerned about Page that he called a taxi and sent him home, but by then Page recognised something was seriously wrong and went straight to Liverpool Hospital. What was unknown to Page and his doctor was that he had been exposed to Legionella bacteria. If detected early, Legionnaires disease can be treated with antibiotics. Untreated, it can be a killer. Two days after being admitted to the intensive care unit of Liverpool Hospital, Page died. On what would have been his 43rd birthday, more than 100 family and friends attended his funeral.14

"Wiki the Vote" Project on Congresspedia Profiles Congressional Candidates in the 2008 Election

On Tuesday, the Center for Media and Democracy and the Sunlight Foundation launched a new collaborative, citizen-driven project on Congresspedia to build profiles on the hundreds of challengers for congressional seats, which will compliment the existing profiles on every member of Congress. The project is non-partisan and, in true open-source fashion, is free for anyone to participate -- even the candidates themselves.

Even for official party nominees, information on challengers is usually woefully inadequate and information on primary challengers is often nearly non-existent. The explosion of citizen blogging in the last few years has created a wealth of individual opinions and perspectives, but what has been lacking is a central repository of collaboratively produced, in-depth and accurate information. The Wiki the Vote project, due to its easily editable wiki format, will be just that.

Something Fishy

An abridged extract from Bob Burton's Inside Spin: The Dark Underbelly of the PR Industry.

Inside Spin: The Dark Underbelly of the PR IndustryA hallmark tactic of activist campaigns in the 1960s and 1970s was the use of consumer boycotts to punish recalcitrant companies. By the 1990s, however, the trend was more towards developing standards and accrediting retail products that passed muster. The theory was that an accredited product would be rewarded by consumers while the laggards would be under financial pressure to lift their game. One of the pioneering projects during the 1990s was the Forest Stewardship Council (FSC), which was established by a broad coalition of non-profit groups. Its aim was to shift timber production to sources designated as more sustainable and reduce the market share for forest products derived from the destruction of the world's great forests. Despite numerous problems, the FSC label had some impact, especially in Europe.

Preview: Congress This Week (October 1-5, 2007)

The big issues this week include whether President Bush will carry through on his threat to veto the State Children's Health Insurance Program (SCHIP) expansion, which had broad support from Republicans in addition to all Democrats. Congressional Democrats are also likely this week to respond to Bush's request last week for an additional $42 billion for the wars in Iraq and Afghanistan, which brings 2008's total to $190 billion.

For information on what's happening in the committees, see below for a full listing of committee hearings, courtesy of GovTrack.us.

Hearings Schedules:

Follow the Money, Eh? Canadian Reporters' Glowing Failure

Patrick Moore"Much of the environmental movement, including Greenpeace, has lost its way when it comes to nuclear power, caught up in politically correct ideology and stooping to sensationalism to garner support," declared a recent media alert announcing the visit of one-time Greenpeace activist Patrick Moore to Toronto. The alert continued, "In Ontario, CANDU nuclear energy is the greatest single contributor to carbon reduction relative to all other energy producing technologies."

A First for the FCC: Fining Fake News!

The VNR that cost Comcast $4,000The U.S. Federal Communications Commission (FCC) announced on September 21 that it was fining Comcast Corp. $4,000 for its cable channel CN8's broadcast of fake TV news, a video news release (VNR) without disclosure.

The Comcast fine is the first-ever sanction for airing a VNR, a sponsored PR video that mimics the structure and style of television news reports. The fine is a direct result of Center for Media and Democracy (CMD) investigations, and of a joint complaint filed with the FCC by CMD and Free Press.

The FCC's action against Comcast is precedent setting. It firmly rejects the public relations industry's argument that no disclosure is needed if television stations are not paid to air VNRs. Hopefully, the FCC will soon address the nearly 140 other undisclosed VNR broadcasts that were documented in CMD's two reports, "Fake TV News" and "Still Not the News."

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