I'm listening to Neil Young's new album, Living With War. It's not my first time; I was lucky enough to be at a private listening last week in California. But now, along with millions of others connected to the Internet, I'm hearing it free of charge through my computer speakers, courtesy of Mr. Young and his absolutely brilliant bunch of guerrilla marketers and movement builders.
Submitted by Diane Farsetta on
Management Analysis Technologies, a small Virginia-based marketing and consulting firm owned by a Vietnam veteran, won "a competitive review to advise the Office of the Chief of the Army Reserve on its strategic communications," reports O'Dwyer's.
Submitted by Diane Farsetta on
In early April, "a public-service advertising campaign began ...
Submitted by Diane Farsetta on
The U.S. State Department and the University of Southern California Annenberg School for Communication are co-sponsoring a "Reinventing Public Diplomacy Through Games Competition, which seeks to improve America's reputation abroad," reports Wired magazine.
Submitted by Laura Miller on
The Government of Sudan -- tired of international media focusing on the country's ongoing genocide -- paid for an upbeat eight-page advertising insert in Monday's New York Times. O'Dwyer's PR Daily reports that Summit Communications prepared the insert which "extols the investment opportunities in the energy-rich state" but "has no rebuttal to United Nations and U.S.
Submitted by Laura Miller on
While George W. Bush's domestic poll numbers find a new low, the U.S. image abroad continues to scrape bottom. Addressing the White House's failure to win "hearts and minds," John Brown writes, "Personnel and programs matter in foreign policy, but what counts most is policy itself. ...
Submitted by Diane Farsetta on
"Lobbyists from the fledgling commercial space industry are besieging Capitol Hill, hoping to persuade the government to hand out contracts to help put the U.S. military into orbit," reports John Lasker. The main "talking point" for the 50 to 75 lobbyists is "how the private sector can help the U.S.
Although they've done their best to keep their spinning from public scrutiny, several major incidents have exposed the Bush administration's manipulation of news media: The "sell job" for the invasion of Iraq.
Submitted by Diane Farsetta on
Reporter Tim Harper notes the Bush administration's shift from "War on Terror" to "The Long War." Communications professor Christopher Simpson explains, "The War on Terror brand had gone sour." Moreover, "if it is a Long War," then expanded executive powers "will be needed not just this year, but next year and for decades." Harper writes
Submitted by Laura Miller on
Middle East expert and author Stephen Zunes dissected some of George W. Bush's "simplistic formulations" made during the State of the Union (SOTU) address. Bush stated, "there is a difference between responsible criticism that aims for success, and defeatism that refuses to acknowledge anything but failure.
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