U.S. Government

A Not-So-Volunteer Force

In an official notice signaling their intention to launch a new "recruiting and advertising program to bolster and retain ranks in the U.S. Army," the Pentagon, Defense Contracting Command and Department of the Army observe that "the market dynamics recruiters continue to face are as challenging as any faced in the history of the All-Volunteer Force," according to O'Dwyer's PR Daily.

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The Battle for Hearts and Minds

"Impartial information is increasingly hard to come by in Iraq," reports Fiona O'Brien. "As fighting has intensified on the ground, U.S. authorities have stepped up a separate battle for public opinion, tightly controlling the flow of information to journalists whose ability to move freely in Iraq has been limited by increasing danger." Although U.S. military officials refuse to discuss Iraqi civilian casualties, other reports suggest that hundreds have died in the past week in Fallujah alone.

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Always Look on the Bright Side of Life

The Bush-Cheney campaign's aptly named advertising team, Maverick Media, understands that this year's presidential election is much different than the previous one: "The environment in 2000 was peace and prosperity. Everything was going fine and the question was what to do next.

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Bush's Other Brain

George W. Bush's long-time advisor Karen Hughes hits the book circuit promoting her new autobiography Ten Minutes From Normal. While she's plugging her book, she's also plugging the president's re-election. The New York Times writes, "Ms. Hughes is the smiling, media-savvy White House representative whose book now wraps her -- and, by implication, the president -- in the heroism of motherhood.

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