Internet

Conservative Bloggers Link Rachael Ray Ad to Terror Symbolism

Rachael Ray Dunkin Donuts ad featuring controversial scarfDunkin' Donuts pulled an online ad for frozen lattes featuring domestic maven Rachael Ray after receiving complaints from right-wing bloggers, including conservative FOX News commentator

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Marketing with Meaning Still Means You're Selling Something

The WPP Group's online advertising firm Bridge Worldwide offers its clients what it calls "marketing with meaning." For ConAgra, the firm created the "Start Making Choices" website, which "conveys nutrition, exercise and other well-being tips from cardiologist James Rippe ...

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Armey's Angry Renters

"AngryRenter.com looks a bit like a digital ransom note, with irregular fonts, exclamation points and big red arrows -- all emphasizing prudent renters' outrage over a proposed government bailout for irresponsible homeowners," writes Michael M. Phillips. In fact, however, "the people behind AngryRenter.com are certainly not renters.

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Chart(er)ing a New Course for Invasion of Privacy

Charter Communications, one of the largest Internet Service Providers (ISP) in the U.S., recently sent letters to some of its 2.7 million customers with details of a new initiative. "Charter is billing its new web tracking program as an 'enhancement' for customers' web surfing experience. ... The pilot program is set to begin next month.

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Like Taking Candy from a Baby

Consumer Reports Webwatch and the Mediatech Foundation have published a study of how young children interact with the internet, warning that "Publishers of many major children's Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends." The study asked families to keep journals and use video cameras to track the way their children used sites such as Club Penguin, Webkin

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Fighting Junk Mail via 'Do Not Mail' Lists: Devilish Details and Front Groups

Buried in junk mail...what to do?A recent blog about the pro-junk mail lobby and its front group, Mail Moves America, drew many comments. Mail Moves America is a coalition of businesses that oppose efforts to create a legislated "Do Not Mail" list to protect citizens from being showered with unwanted junk mail,Junk mail is clearly a hot topic that arouses strong emotions on all sides. As electronic mail moves closer to overtaking paper mail as the medium of choice for written communication, it is clear that the Post Office remains an essential way to communicate and transfer goods. Still, many people are overwhelmed with junk mail and have little idea how to stop it.

More Pentagon Propaganda, Online

As part of its plan to expand online "information operations," the Pentagon is launching "a global network of foreign-language news websites ... and hiring local journalists to write current events stories and other content that promote U.S. interests," reports Peter Eisler. The Pentagon launched Matawani.com last year, an Arabic-language site with Iraq news; other sites are being developed for Asian and Latin American audiences.

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