Advertising

Nuclear Industry Ads Challenged as Misleading

The Canadian Nuclear Association's $1.7 million ad campaign touting nuclear power as "clean, reliable and affordable" is the target of a false-advertising complaint filed by a coalition of environmental, health and church groups. "Our concern is that the nuclear industry's advertising budget and approach distorts objective decisions ...

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With Only 23 Months Left, Undeclared Candidates Are Positioning

The 2008 U.S. presidential race is already taking shape. Sen. Hillary Rodham Clinton and Rudy Giuliani "are lining up on opposite sides of their home state's debate over a controversial nuclear power plant," reports The Hill.

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Big Pharma Poised to Pay For Faster FDA Ad Approval

Negotiators representing Big Pharma and the U.S. Food and Drug Administration are close to a deal on raising fees paid by industry to speed up reviews of direct-to-consumer advertising. A spokesperson for the trade group BioCentury said that the FDA is seeking to raise about $6.2 million per year, putting individual application review fees at about $41,000.

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Oiling The Wheels For the New Congress

The American Petroleum Institute (API) is planning to launch a major "educational advocacy" program in January 2007 to influence the incoming Congress. The API represents 400 major oil and gas producers. According to PR Week, the program will include increased television advertising, speeches by economists and industry executives and tours of oil and gas operations for think tank staff and politicians.

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Opposition Builds to CanWest's Bid to Kill Canada's Drug Ads Ban

A coalition of unions, women's and health groups have been granted intervenor status in a case in which CanWest MediaWorks is seeking to overturn the Canadian government's ban on direct-to-consumer advertising (DTCA). The groups argue that if CanWest is successful it would push up healthcare costs and undermine the sustainability of the Canadian healthcare system.

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