Why Johnny Can't Eat Just One
Submitted by Anne Landman on
U.S. law requires nutritional labels on retail groceries, but not on restaurant meals, so when former U.S. Food and Drug Administration Commissioner David A.
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Obesity
Hold the Advertising?
Submitted by Sheldon Rampton on
A TV ad featuring the "Burger King Kids Club."
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Nestle and Namco Thirst for Absolution and Market Share
Submitted by Diane Farsetta on
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Sweeting Corn Syrup's Public Image
Submitted by Diane Farsetta on
The Corn Refiners Association launched an 18-month, $20 to $30 million public relations and advertising campaign "to convince consumers that HFCS [high-fructose corn syrup] isn't the evil it has been made out to be." The industry group is running ads in major newspapers -- under the banner "time for a little food for thought" -- that say HFCS has the "same natural sweeteners as table sugar and honey." The campaign, which was created by the
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VNRs Down Under
Submitted by Sheldon Rampton on
Companies, government bodies and not-for-profit organizations have been using video news releases (VNRs) in Australia since 1995, reports Sally Jackson.
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Big Fat Lies
Submitted by Sheldon Rampton on
"Dishes targeted to health-conscious consumers at popular chains such as Chili's, Taco Bell and Applebee's contained as much as twice the calories and eight times the grams of fat than the restaurants claimed in their published nutrition information," reports Isaac Wolf, citing research done in eight cities by television stations affiliated with the Scripps media chain.
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New Kids' Book on Plastic Surgery Skirts Breasts
Submitted by Anne Landman on
How does a mother explain to her children why she's having a breast augmentation, a tummy tuck or a nose job? Help is on the way -- a new book for kids about plastic surgery, My Beautiful Mommy. The story features a handsome, musclebound, superhero-type male doctor and a Mommy who says that as she got older, she couldn't fit into her clothes any more. Mom explains to her child that the doctor is going to help her fix all that. Mom comes home after surgery looking slightly bruised and bandaged, but with fuller, higher breasts.
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Having His Cake and Eating It Too
Submitted by Sheldon Rampton on
The February 2008 newsletter of the Obesity Society supports a new rule from the New York City's health commisssioner requiring restaurants to publish information about the number of calories in their food, but apparently the society's president, Dr. David B. Allison, hasn't gotten the word.
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Marketing, Marketing Everywhere
Submitted by Diane Farsetta on
Major food companies are planning "to halt advertising junk food to children under 12 throughout Europe," but in the U.S., McDonald's has found "a nifty way to reach kids ...
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McDonald's Advised to Fight or Fess Up
Submitted by Bob Burton on
McDonald's has been criticized by PR professionals for its response to the recent study by Stanford University School of Medicine and the Lucile Packard Children's Hospital which found that young children preferred foods associated with the company's packaging.
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