Shandwick's Anti-Green PR Backfires, Big Time
Submitted by Laura Miller on
As of April first, 130,000 hectares of rainforests have been added to New Zealand's National Parks and conservation reserves, thanks to the the unravelling and demise of a devious pro-logging PR campaign run by a government-owned company, Timberlands, and its PR adviser, Shandwick New Zealand. In 1999 a whistleblower leaked hundreds of pages of internal Shandwick documents which formed the basis for the shocking exposé Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign by Nicky Hager and Bob Burton.