Submitted by Diane Farsetta on
While ExxonMobil and BP have "spent lavishly on image ads," Chevron's new "power of human energy" campaign is a particularly ambitious "bid to recast itself as an environmentally responsible corporate citizen." Advertising Age reports that its first ad, a 2 1/2 minute spot from the ad agenc
Submitted by Diane Farsetta on
In its bid to build new nuclear power plants, the nuclear power industry has "found a way around a long-standing regulatory policy they say added a year or more to construction times for nuclear plants." The U.S.
An abridged extract from Bob Burton's Inside Spin: The Dark Underbelly of the PR Industry.
A hallmark tactic of activist campaigns in the 1960s and 1970s was the use of consumer boycotts to punish recalcitrant companies. By the 1990s, however, the trend was more towards developing standards and accrediting retail products that passed muster. The theory was that an accredited product would be rewarded by consumers while the laggards would be under financial pressure to lift their game. One of the pioneering projects during the 1990s was the Forest Stewardship Council (FSC), which was established by a broad coalition of non-profit groups. Its aim was to shift timber production to sources designated as more sustainable and reduce the market share for forest products derived from the destruction of the world's great forests. Despite numerous problems, the FSC label had some impact, especially in Europe.
Submitted by Diane Farsetta on
The coal industry front group Americans for Balanced Energy Choices (ABEC) is seeking public relations help "in targeting the public, politicians, interest groups, and the media" on the national level, and also in Pennsylvania and Nevada. ABEC promotes coal as an "essential, affordable and increasingly clean" source of electricity.
"Much of the environmental movement, including Greenpeace, has lost its way when it comes to nuclear power, caught up in politically correct ideology and stooping to sensationalism to garner support," declared a recent media alert announcing the visit of one-time Greenpeace activist Patrick Moore to Toronto. The alert continued, "In Ontario, CANDU nuclear energy is the greatest single contributor to carbon reduction relative to all other energy producing technologies."
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"Energy giants ConocoPhillips and BP have brought their 'green' environmental campaigns to central New Jersey," reports Ryan Tracy, "funding research ...
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"The mining industry is confronted with a very challenging environment," said Kraig Naasz, the new head of the U.S. industry lobby group National Mining Association (NMA).
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David Case reports on Rick Ness, an employee of the Colorado-based Newmont Mining Corporation who the Indonesian government has accused of dumping dangerous waste into a shallow bay in Sulawesi.
Submitted by Diane Farsetta on
The U.S.
Submitted by Diane Farsetta on
Two years into its "Ecomagination" environmental campaign, General Electric "continues to sell coal-fired steam turbines and is delving deeper into oil-and-gas production. Meanwhile, its finance unit seeks out coal-related investments including power plants. ... Yet these limitations haven't stopped GE from making a big marketing to-do of its commitment to the environment," notes Kathryn Kranhold.
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