Submitted by Sheldon Rampton on
The Hotrodders.com website has launched a satirical spinoff, SpankMyMarketer.com, aimed at exposing "illegal stealth marketing" on behalf of companies including General Motors, Holley, Comp Cams and Dynomax, which they say has been posted on theirs and other auto-related websites. The first example, they write, was a "Spank My Monkey/Anti-Christ" campaign in which "Gas Monkey Garage, a fairly well-known hot rod shop," spammed websites with a "promotional photograph" that "featured the owner of Gas Monkey Garage, Richard Rawlings, posing in women's thong underwear with his shop manager," accompanied by a video in which Rawlings declared himself the "anti-Christ of the Hot Rod World." More recently, a viral marketing company called PowerTV has been posting on auto forums under usernames such as "powermelissa" who calls herself "a big-time car girl" as she posts promotional videos for clients' products.
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