Submitted by Diane Farsetta on
"As part of its ongoing effort to improve its image, Wal-Mart is hosting its first-ever media conference for 50 invited print journalists this week near company headquarters in Arkansas," reports PR Week. "We are doing this to send a clear signal of Wal-Mart's willingness to be open with the media," said a company spokesperson. Wal-Mart "plans to make the media event an annual one and to expand it to broadcast outlets." The AFL-CIO union will demonstrate outside the conference. In related news, twenty-one members of Congress sent a letter to ABC News protesting Wal-Mart's sponsorship of Good Morning America's "Only in America" segment. Representative Anthony Weiner said Wal-Mart's business practices "cost thousands of Americans their jobs and businesses."
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