Who's Driving the SUV Owners of America?

"It's hard to believe that there isn't an attempt to deceive here," writes PR commentator Paul Holmes, considering the industry group SUV Owners of America's self-description, on its website, as "a nonprofit consumer organization dedicated to supporting the rights and serving the interests of SUV owners," providing a "voice and advocate for SUV owners." But Holmes notes that "its board of directors consists largely of industry reps and public affairs execs with ties to the industry." Moreover, "the group's funding is opaque: It's certainly not explained on SUVOA's website or in its press releases. And that's my problem with front groups."